Home Services America ("we," "us," or "our") operates the website homeservicesamerica.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site. By accessing or using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site.
1. Information We Collect
We collect information in several ways depending on how you interact with our Site. The types of information we collect fall into the following categories:
1.1 Direct Information You Provide
When you voluntarily submit information through our contact forms, quote request forms, newsletter sign-ups, or other interactive features on our Site, we may collect the following personal information:
- Full name — to identify and address you in communications
- Email address — to respond to your inquiries, send requested information, and deliver marketing communications if you have opted in
- Phone number — to contact you regarding service requests or to connect you with qualified service providers in your area
- Mailing address or ZIP code — to provide location-specific information, cost estimates, and connect you with local contractors
- Project details — descriptions of your home improvement needs, preferences, budget range, and timeline that you voluntarily provide
- Any other information you choose to include in messages or form submissions
1.2 Automatic Information
When you visit our Site, we automatically collect certain technical and usage information through cookies, server logs, and similar technologies. This information may include:
- IP address — your Internet Protocol address, which may indicate your general geographic location
- Browser type and version — such as Chrome, Safari, Firefox, and the specific version number
- Device information — including device type (desktop, tablet, mobile), operating system, screen resolution, and device identifiers
- Pages visited — which pages on our Site you view, in what order, and how you navigate between them
- Time spent — the duration of your visit, time spent on individual pages, and interaction patterns such as scrolling depth and click behavior
- Referral source — the website, search engine, advertisement, or link that directed you to our Site
- Date and time of access — timestamps for each visit and page view
1.3 Third-Party Information
We may receive information about you from third-party sources, which we may combine with information we collect directly. These sources include:
- Analytics providers — such as Google Analytics, which provides aggregated and individual-level data about Site traffic, user demographics, interests, and behavior patterns
- Advertising partners — including Meta (Facebook), Google Ads, and other advertising platforms that may share information about your interactions with our ads, including impressions, clicks, and conversions
- Social media platforms — if you interact with our content on social media or use social login features, we may receive profile information consistent with your privacy settings on those platforms
2. How We Use Your Information
We use the information we collect for the following purposes:
- Respond to your inquiries — to answer questions, provide requested information about home improvement services, and fulfill quote requests you submit through our Site
- Improve our Site and services — to analyze usage patterns, identify popular content, diagnose technical issues, optimize page performance, and enhance the overall user experience
- Send communications — if you have opted in, to deliver newsletters, home improvement tips, special offers, and other marketing communications that may be of interest to you. You may opt out of these communications at any time
- Connect you with service providers — to match you with qualified, vetted contractors and home service professionals in your area who can fulfill your project needs
- Analytics and reporting — to measure the effectiveness of our content, understand audience demographics, track Site performance metrics, and generate internal business reports
- Advertising optimization — to measure the effectiveness of our advertising campaigns, create lookalike audiences, retarget visitors with relevant ads, and optimize our marketing spend
- Legal compliance — to comply with applicable laws, regulations, legal processes, or enforceable governmental requests, and to protect our rights, privacy, safety, or property
- Fraud prevention — to detect, prevent, and address fraud, security breaches, or other potentially prohibited or illegal activities
3. Cookies and Tracking Technologies
We use cookies, tracking pixels, web beacons, and similar technologies to collect information about your browsing activity and to distinguish you from other users of our Site. This helps us provide you with a better experience and allows us to improve our Site and advertising efforts.
Types of Cookies We Use
- Essential cookies — These cookies are strictly necessary for the Site to function properly. They enable core features such as page navigation, form submissions, and access to secure areas. The Site cannot function properly without these cookies, and they cannot be disabled.
- Analytics cookies (Google Analytics) — We use Google Analytics to collect information about how visitors use our Site. These cookies collect information in an aggregated form, including the number of visitors, the pages they visit, where they came from, and how long they spent on the Site. We use this information to improve our Site and content. Google Analytics uses cookies such as
_ga, _ga_*, and _gid. For more information on how Google processes your data, visit Google's Privacy Policy.
- Advertising cookies (Meta Pixel) — We use the Meta (Facebook) Pixel and similar advertising cookies to track conversions from Facebook ads, build targeted audiences for future ads, and remarket to people who have already visited our Site. These cookies help us measure the effectiveness of our advertising and deliver more relevant ads to you across the Meta platform.
How to Manage Cookies
You can control and manage cookies in several ways:
4. Third-Party Links and Affiliate Relationships
Our Site contains links to third-party websites, products, and services. Home Services America participates in affiliate and referral programs, which means we may earn a commission or referral fee when you click on certain links on our Site and subsequently make a purchase, request a quote, or take another qualifying action on a third-party website.
These affiliate relationships allow us to continue providing free, high-quality home improvement content and resources to our visitors. The compensation we receive does not influence the information, recommendations, or editorial opinions expressed on our Site.
Please be aware that we do not own or control the websites, products, or services offered by third parties. Each third-party website has its own privacy policy and terms of service, which may differ significantly from ours. We strongly encourage you to review the privacy policies of any third-party websites you visit through links on our Site before providing any personal information. Home Services America is not responsible for the privacy practices or content of third-party websites.
5. Meta Pixel and Advertising
We use the Meta (Facebook) Pixel, a snippet of JavaScript code, on our Site. The Meta Pixel allows us to:
- Measure ad effectiveness — Track conversions from Facebook and Instagram ads to understand which ads drive visits, form submissions, and other valuable actions on our Site
- Create custom audiences — Build audiences of people who have visited our Site or taken specific actions, so we can show them relevant follow-up ads on Facebook and Instagram
- Create lookalike audiences — Find new potential visitors who share characteristics with people who already engage with our Site
- Serve relevant advertisements — Deliver more personalized and relevant ads to you based on the pages you have visited and actions you have taken on our Site
- Optimize ad delivery — Ensure our ads are shown to people most likely to be interested in home improvement content and services
The Meta Pixel collects data such as HTTP headers (including IP address, browser information, page location, and referrer), pixel-specific data (including Pixel ID and Facebook cookie), button click data, form field names, and other browsing behavior on our Site.
How to opt out: You can opt out of Meta's data collection and use for ad targeting by adjusting your ad preferences in your Facebook Ad Settings. You can also opt out of data collection by the Meta Pixel by using the Digital Advertising Alliance's consumer choice tool. Additionally, you may adjust your device settings on iOS or Android to limit ad tracking.
6. Data Retention
We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.
- Contact form submissions — We retain information submitted through contact and quote request forms for up to 24 months from the date of submission, unless you request earlier deletion.
- Email marketing data — If you subscribe to our mailing list, we retain your email address and associated preferences until you unsubscribe. After unsubscription, we may retain a record of your email address on our suppression list to ensure we honor your opt-out request.
- Analytics data — Aggregated analytics data may be retained indefinitely for trend analysis and reporting purposes. Individual-level analytics data collected through Google Analytics is subject to Google's data retention policies, which we have configured to retain user-level data for 14 months.
- Advertising data — Data collected through the Meta Pixel is subject to Meta's data retention policies.
Deletion requests: You may request the deletion of your personal information at any time by contacting us at privacy@homeservicesamerica.com. We will process your request within 30 days and confirm deletion via email. Please note that certain information may be retained as required by law or for legitimate business purposes, such as maintaining suppression lists.
7. Security
We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards designed to protect it from unauthorized access, disclosure, alteration, and destruction. Our security measures include:
- SSL/TLS encryption — All data transmitted between your browser and our Site is encrypted using Secure Sockets Layer (SSL) / Transport Layer Security (TLS) technology
- Secure hosting — Our Site is hosted on secure servers with industry-standard protections including firewalls, intrusion detection, and regular security updates
- Access controls — Access to personal information is restricted to authorized personnel who require it for legitimate business purposes
- Regular reviews — We periodically review our security practices and update them as necessary to address emerging threats
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security. You acknowledge that you provide your personal information at your own risk.
8. Children's Privacy
Our Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take reasonable steps to delete that information from our records as promptly as possible.
If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us immediately at privacy@homeservicesamerica.com so that we can take appropriate action.
9. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information. These rights may include:
- Right to access — You have the right to request a copy of the personal information we hold about you, including the categories of data collected, the sources of that data, and the purposes for which it is used.
- Right to correction — You have the right to request that we correct any inaccurate or incomplete personal information we maintain about you.
- Right to deletion — You have the right to request that we delete your personal information, subject to certain exceptions required by law or necessary for legitimate business purposes.
- Right to opt out of marketing — You have the right to opt out of receiving marketing communications from us at any time. You can do so by clicking the "unsubscribe" link in any marketing email we send, or by contacting us directly at privacy@homeservicesamerica.com.
- Right to data portability — Where applicable, you have the right to receive your personal information in a structured, commonly used, and machine-readable format.
To exercise any of these rights, please contact us at privacy@homeservicesamerica.com. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request to protect your privacy and security.
10. California Privacy Rights (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information.
Categories of Personal Information Collected
In the preceding 12 months, we have collected the following categories of personal information:
- Identifiers — such as name, email address, phone number, and IP address
- Internet or other electronic network activity information — including browsing history on our Site, search history, and information regarding your interaction with our Site and advertisements
- Geolocation data — approximate location derived from your IP address
- Professional or employment-related information — if voluntarily provided in connection with a service inquiry
- Inferences — drawn from the above information to create a profile about you reflecting your preferences and interests
Your CCPA Rights
- Right to know — You have the right to request that we disclose what personal information we have collected about you in the past 12 months, including the categories of information, the sources, the business purpose for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected.
- Right to delete — You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by law.
- Right to opt out of the sale or sharing of personal information — You have the right to opt out of the "sale" or "sharing" of your personal information. Under the CCPA, sharing personal data with advertising partners for cross-context behavioral advertising may constitute a "sale" or "sharing." You may opt out by contacting us at privacy@homeservicesamerica.com.
- Right to non-discrimination — We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge you different prices, provide you with a different level of quality, or suggest that you will receive different treatment for exercising your rights.
How to Exercise Your Rights
To submit a request to exercise your California privacy rights, please contact us by email at privacy@homeservicesamerica.com with the subject line "CCPA Request." We will verify your identity before processing your request by matching information you provide with information we have on file. We will respond to your request within 45 days. If we need additional time, we will notify you of the extension and the reason for it.
You may also designate an authorized agent to make a request on your behalf. If you use an authorized agent, we may require proof of the agent's authorization and may still verify your identity directly.
11. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time and for any reason. When we make changes, we will revise the "Last updated" date at the top of this page. If we make material changes to how we treat your personal information, we will make reasonable efforts to notify you, such as by posting a prominent notice on our Site or sending an email to the address associated with your account (if applicable).
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Home Services America
Email: privacy@homeservicesamerica.com
We will make every effort to respond to your inquiry within a reasonable timeframe.